Here’s one of the most significant lessons I’ve learned in business…
You need to build your entire sales funnel to be extremely efficient and success depends on taking one dollar of traffic and turning it into more than one dollar of traffic.
In other words, you want to make as much profit as possible on the least money possible. Because at the end of the day, the most profitable selling process will always win over the competitors in your niche.
Out of all of your competition in your niche, the one who wins is the one who knows how to use paid advertising to create traffic, and converts it into more dollars at the most efficient rate.
The lifetime value of customer is worth more to you than all your other competition.
If you can make efficiency your focus for the long-term, you will never starve for traffic. And if you provide a good service, the average lifetime value of your customers could stretch out into many years.
It took me a couple of years before I discovered this lesson of being efficient versus being “cheap” — but it was so valuable to me that it changed everything.
When I finally stopped being so cheap and started being more efficient, it was a huge eye-opener, and I watched my business grow at record-speed. I firmly believe that online entrepreneurship can help people create a better life.
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