How does Page Rank benefit an online store?

Question by MCi: How does Page Rank benefit an online store?
If a small online business (ecommerce store) has a higher page rank, how does this benefit the store? We are currently at page rank 0 but working up to page rank 3-4. How will this affect us?

Thanks!

Best answer:

Answer by DeinMutter
it has to do with how high on the results list your website will be when somebody google searches the type of store your have.

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