Getting your foot in the door when dealing with online marketing can be a bit of a challenge. With so much information out there and so many things you have to do, it can be a bit overwhelming. Whether it is simply knowing how to set something up or know what all those weird terms mean.
As the saying go, knowledge is power, so knowing what those terms mean is very important if you wish to be successful. While I will not tell you what every single term means, I will give you information on squeeze pages and what exactly they are suppose to do.
A squeeze page, also known as a capture page, is a page set up on your website or blog with the sole purpose of enticing people to join (also known as opting in) your email list. The goal of your squeeze page is to channel your visitors where you want them to go and to do what you want them to do, which is signing up for your email list.
To get the most out of your squeeze page there are several things you should try to do when setting it up. There is also several things you should be careful not to ever include on your squeeze page.
Some of the things you want to include on your squeeze page are:
1. Have a strong headline. Having a strong headline helps entice your visitor into opting into your email list. It should do one of three things, pique their curiosity, instill fear, or ask a question. When making your headline for your squeeze pages you want to ask yourself how your visitor will benefit from your freebie offer.
2. Bullet points. You want to keep your information short and concise, but also informative. You want to let them know what your freebie offer entails so they will be interested. However you also want to make sure not to give them too much information, otherwise they will not need to sign up
3. Video: It is optional but having a video on your squeeze page that will explain why your offer is advantageous to your visitors. If you choose to have a video it is also helpful to add your bullet points to it to further hit that information home.
There are also some things you do not want to do with your squeeze page as well, these things are:
1. Do not put ads. The entire point of your squeeze pages is to drive your visitors to a single goal, signing up to your email list. You do not want to place any sort of ads or distractions that might prevent them from opting into your email list.
2. Do not put sales pitches. While you are trying to get them to join your email list, you want to show them what they get out of the deal. You do this by providing them the information they want, you show them that you know what you are talking about and can help them with what they need. Keep your information short and concise and to the point.