Question by Analia R: What are some of the most effective marketing strategies for a home based business of selling travel?
I have been running a home based online travel business, specializing in trips to South America for about 3 years now. I am still trying to find out the best way to spend the money I set aside for marketing/advertising. I found out that trade shows are too expensive and do not produce results I’d hoped for. Is it worthwile hiring a PR/Marketing consultant?
Answer by ibu guru
1. You must have a website.
2. Few people use travel agents anymore. They book online after comparing the cheapest prices. That means that you have to market specialty tours to affinity groups. Who is your target market? Without knowing your target market, its demographics, etc, you have no way of knowing how to reach them.
3. A PR/marketing consultant cannot do a bloody thing for you without knowing your target market and what makes your service unique. They’ll charge you at least $ 5000- 10,000 just to help you figure out your target market. If you cannot figure out who your target market is and then how to reach them, you probably should not even be in business.
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