Two of the most common issues in network marketing are ‘retention’ and ‘motivation’. In other words, once you’ve built a good downline, how do you keep them motivated to stay in and work the program?
The last thing you want is an unmotivated, lazy downline. Success in any MLM is built on interdependent relationships. You depend on your downline’s performance, as it is directly tied to your profits.
Likewise, your downline depends on YOU to teach them how to duplicate your success. This is key. Your dowline wants the big bucks as much as you do; but, they will quickly despair of achieving this goal if they don’t see a clear path towards it.
So, in large part, motivation rests on training your downline. This means giving them real skills that will lead to measurable results.
What type of skills do they need?
This depends on their experience level. One of the first things you should do is survey your downline to find out what they’re up against. Some of them may be totally new to multi-level-marketing.
In response, you need to give them an easy-to-follow marketing system. This should be a step-by-step system that covers lead generation, follow-up and conversion. Those are the three most important elements in marketing any MLM.
Next, you must show them how to execute that system effectively. This is critical to helping them duplicate your results.
After this training, a good portion of your downline should be getting good results, and very happy to be in the program. BUT, you can’t let them rest on their laurels. Don’t let them settle for 100 sales per month when they could easily make 200 sales per month.
Some people just aren’t very competitive, but you can combat this tendency to settle by appealing to their ego. Capitalize on that desire for reward and recognition.
If you’ve established e-mail communication with your downline, you can offer up a little ‘public praise’ by featuring downline member’s success stories in a monthly newsletter.
You might even want to find a way to reward them materially. For example, you could purchase a tool that will help them in their business – a course on copy writing, for example – and give it away free to the ‘most improved’ downline member.
The possibilities are really limitless.
Ultimately, keeping your dowline motivated means treating them as respected members of your team. Let them know that you care about their success as much your own, and show it by helping them in any way you can.
What if you could double your downline and your income in one month?
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