Question by : Semi-retired Man Looking to Start a small Online Business?
Semi-Retired man looking for a small online marketing business to supplement current income would like help and advice to how this can be actioned please.
Answer by Iain Johnstone
Well its a rather open ended question but I’ll give it a go. If you wish to start a small online business you need to have a few things in place first.
1. An understanding of how marketing online works, its a very different set of rules compared to offline marketing. Though both share a common goal and many similar techniques an online marketer has to take into consideration a few more factors i.e. search engines, keywords….
2. What do you plan to ‘market’ – Information products are a great way to earn money, especially if you already have ‘more knowledge’ than your target customers, and there are in fact customers to target.
3.Don’t buy into some ones ‘business in a bow’ style systems until you know what you are doing. To often people see a pre-made business and think the work is done for them. The truth is without the right knowledge on what to do with said business you will get nothing in return.
4.Affiliate Marketing is a great way to get started as this removes the requirement to create a sell able product. This doesn’t mean its easier it just has one less step to learn.
Don;t spend any money on this until you have a clear idea of your plans. Knowledge is key to making a online business work (same with any business really). To many people (myself included) started out the wrong way and waisted time effort and money on systems far beyond there ability at the time.
What do you think? Answer below!