Question by Gretchen: Is having an online business easier or harder than owning a store?
1. What are the pros and cons of running an online business?
2. What are the pros and cons of running a store?
3. Which would you rather have?
Answer by Kevin Allen
These days an online store costs much less to operate. The overhead costs are greatly reduced as well and you don’t have to pay rent. Marketing is critical with online stores and you need to do a lot of market research which you can conduct yourself. Online stores can be FREE to start and can cost as little as $ 19 per month up to $ 199 a month according to product selection. You can market via facebook or any social media network, you can market using google PPC, Commission Junction is another tool you can Utilize to generate extra income. There are backlinking places you can join in order to generate even more traffic.
Online stores also give you access to more competition and more potential customers. But overall the costs i much less to operate and can be just a profitable if not more when you market right.
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